If ever there was an example of how sport can boost a destination’s visibility, Sochi is it. In 2014 it hosted the Winter Olympic Games and in 2018 matches of soccer’s World Cup will take place there. Just five years ago few people had heard of the small Russian ski resort but now it is known the world over. Although the Olympics and the World Cup appear to have put it on the map, in fact the most exposure has been driven by Formula One auto racing and Sochi would have fallen off the radar w...
If ever there was an example of how sport can boost a destination’s visibility, Sochi is it. In 2014 it hosted the Winter Olympic Games and in 2018 matches of soccer’s World Cup will take place there. Just five years ago few people had heard of the small Russian ski resort but now it is known the world over. Although the Olympics and the World Cup appear to have put it on the map, in fact the most exposure has been driven by Formula One auto racing and Sochi would have fallen off the radar w...
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